Lan Lai — Product Designer in fintech & B2B SaaS
I make complex, regulated products feel human
Design systems at scale6+ yrs · Fintech & B2B SaaS0→1 product design
Product Designer
andResearcher
I’m Lan Lai, a Product Designer with 6+ years of experience building scalable digital ecosystems. I specialize in bridging the gap between human needs and engineering logic, translating complex business goals into intuitive, user-centric experiences
Research-led
Purposeful design
A [cross-cultural] perspective shaped by Vietnamese roots and now based in The Netherlands
I design with curiosity, empathy, and a soft spot for the people on the other side of the screen. I turn complex, intimidating products into experiences that feel clear, human, and quietly delightful.
Read my story